Ollie Shiel
Storyteller, AI Advocate, Creative Marketer
Irish-born but now living in Barcelona, I began my career in agency work before transitioning into the tech-for-good space at Salesforce, where I've spent 7.5 years driving growth for nonprofit organizations through AI and digital marketing. As someone deeply passionate about AI and its potential to transform storytelling, I've been following Inworld AI's innovative work with great interest.
When I saw the EMEA Marketing Lead role at Inworld AI, I knew it was a perfect alignment with my experience in both marketing strategy and AI-powered solutions. I believe my skills in storytelling, creative content, and AI-driven growth make me an ideal fit for your team. As you review my application, I'm confident you'll see why I'm excited about the opportunity to contribute to your mission.
Contact Me
Vision and Values Alignment
My professional journey has been guided by core principles that align perfectly with Inworld AI's mission and vision. These values shape how I approach marketing, storytelling, and technology innovation:
Immersive Experiences
Pushing the boundaries of AI to create deeply engaging and meaningful interactive experiences that connect people in new ways. I believe technology should disappear into the background while enhancing human connection and emotional resonance.
Throughout my career, I've championed immersive storytelling that breaks down barriers between brands and audiences, creating memorable moments that inspire action.
Positive Impact
Harnessing technology to address social challenges and improve lives, ensuring innovation serves a greater purpose beyond profit. My work with nonprofit organizations has reinforced my commitment to leveraging cutting-edge tools for positive social change.
I'm passionate about measuring success not just in metrics and conversions, but in lives improved and communities strengthened through thoughtful technological implementation.
Ethical Innovation
Developing AI solutions with strong ethical principles that respect human agency and promote inclusive access to technology. I believe responsible innovation requires constant vigilance and diverse perspectives throughout the development process.
My approach to marketing AI solutions emphasizes transparency, addressing concerns openly while showcasing the transformative potential of ethically-designed systems that augment human creativity rather than replace it.
Shaping the Future
Creating technologies that empower communities and drive meaningful change while building a more equitable digital landscape. I'm drawn to organizations that aren't just responding to the future but actively creating it.
By democratizing access to powerful AI tools and ensuring diverse voices contribute to technology development, we can create a future where innovation serves everyone, not just a privileged few.
Tech Marketer & Creative Powerhouse
Market Expansion Expert
I've successfully led market expansion initiatives across multiple sectors, combining analytical thinking with innovative strategies to break into new territories and maximize growth potential.
Strategic Partnership Builder
I excel at creating meaningful connections between brands and organizations, developing collaborative frameworks that deliver mutual value and long-term sustainable relationships that drive business objectives.
Experience-Focused Campaigns
I create marketing experiences that forge emotional connections with audiences, build trust transforming passive consumers into active brand advocates through memorable interactions.
Professional Experience

Senior Field Marketing Manager, Salesforce for Nonprofits

Salesforce | Jul 2017 – Present Spearheaded strategic marketing initiatives in the nonprofit sector, driving innovation in sustainability and AI adoption across global markets. Led NGO team in planning and executing GTM marketing strategy across event and digital tactics, delivering multi-channel campaigns that accelerated engagement and revenue growth. Built and nurtured high-impact, authentic partnerships within the social impact sector, significantly expanding reach across Europe. Achieved top EMEA performance within the nonprofit marketing team for two consecutive years, culminating in record-breaking 50% YoY growth in FY25. Launched the Digital Fundraising Bootcamp, an interactive email journey that attracted 3,000+ nonprofit leaders with a 30% engagement rate. Directed Salesforce's support of the Giving Tuesday movement for 6 consecutive years, successfully establishing and growing the European Hub. Served as Event Lead for International Fundraising Conference 2024, earning Business Partner of the Quarter (Q3 2024) for exceptional cross-functional collaboration.

Digital and Content Marketing Manager, Access Group

Access Group (formerly CoreHR) | Jun 2015 – Jul 2017 Spearheaded a captivating content strategy that established market leadership through targeted thought leadership and multimedia campaigns. Pioneered data-driven social media initiatives that positioned the company as the premier voice in HR technology innovation. Delivered an astounding 356% growth in qualified leads, generating €8M+ in new pipeline revenue. Achieved a remarkable 434% growth in social media engagement, doubling website traffic and slashing cost per lead by 60%.

Content Marketing Lecturer, European Institute of Communications

Jan 2018 – Jun 2018 Empowered 200+ marketing professionals through hands-on workshops in digital storytelling, strategic content development, SEO, and customer-centric marketing strategies.

Marketing and Social Media Manager, Youth Nation

Managed comprehensive social media campaigns across multiple platforms including Facebook, Instagram, Twitter, and emerging networks. Developed and analyzed social media advertising strategies using advanced tools like Facebook Power Editor and Twitter Ads. Implemented SEO strategies through detailed website analysis and keyword research, significantly improving online visibility. Created and managed monthly newsletters for CollegeTimes.com, overseeing template design, database management, and deployment. Delivered data-driven digital marketing strategies and comprehensive monthly performance reports for key accounts. Successfully expanded the online reach of Youth Nation's media properties, including CollegeTimes and TeenTimes.

Education & Certifications

My continuous learning journey has equipped me with diverse skills across digital marketing, leadership, and emerging technologies. EU AI Certification European Union Institute (2025) AI Associate Trailhead by Salesforce (2024) Harvard Business School Certificate in Managing Yourself & Leading Others (2023) University College Dublin Diploma in Leadership & Management (2020) Digital Marketing Institute Diploma in Digital Strategy & Planning (2019) Technological University Dublin B.Sc. (Hons) in Marketing (2010)

Key Skills and Strengths
Strategic Marketing and GTM Expert
Developed and executed compelling go-to-market strategies for new products and AI-driven solutions, achieving a 37.9% increase in Marketing Influenced Pipeline (MIP) through targeted positioning and messaging.
Thought Leadership in Nonprofit Impact
Spearheaded the EMEA Nonprofit Pulse Report 2024, a groundbreaking industry study with extensive sector coverage. Generated $1M+ in marketing-driven pipeline, becoming the year's highest-performing content asset.
Creator of Award-Winning Campaigns
Authored the 7-Day Digital Fundraising Bootcamp, an innovative email journey addressing the digital fundraising skills gap while showcasing marketing solutions. Winner of the Silver Medal at the Irish Marketing Awards.
Showcasing Nonprofit Trailblazers
Co-led the Trailblazer Celebration Campaign highlighting exceptional nonprofit achievements. Successfully integrated top and bottom-funnel content to drive meaningful engagement and measurable results.
Cross-Functional Partner and Leader
Orchestrated collaboration between marketing, solutions, sales, and customer success teams to align product launches with market needs. Led European marketing strategy development and execution over five years.
Empower and Enable Sales Teams
Equipped sales teams from SDR to SVP level with comprehensive campaign and product resources. Created targeted sales toolkits and performance dashboards to optimize engagement effectiveness.
Building Partnerships for Growth
Fostered strategic partnerships that amplified organizational reach and impact. Key achievement includes launching Giving Tuesday Europe through six years of relationship building with regional nonprofit leaders.
Driving UN Engagement Initiatives
Led EMEA account-based marketing for the United Nations, orchestrating webinars, newsletter content, and BCIU event collaborations focused on advancing the Sustainable Development Goals through technology.
Building Trust Through Authenticity
Developed messaging aligned with nonprofit sector's ethical practices. Reinforced position as a trusted AI partner through research-backed communications and demonstrated commitment to responsible innovation.
Tech Marketing Expertise

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Digital Marketing Wizardry
Mastery of SEO, SEM, content marketing, and social media strategies that drive measurable results. Consistently achieving 3x industry average engagement rates through innovative digital campaigns.

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Data-Driven Decision Making
Expert at translating complex analytics into actionable insights. Developed custom attribution models that increased marketing efficiency by 45% and improved conversion tracking accuracy.

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Expertise in AI and Cutting-Edge Tools
Experienced with cutting-edge tools like Claude, Gemini, and ElevenLabs to streamline workflows and innovate campaign prototyping.

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Omnichannel Management
Orchestrator of seamless brand experiences across physical and digital touchpoints. Developed integrated systems that maintain consistent messaging while adapting to channel-specific requirements.
Driving Growth in Europe
48.6%
Marketing Driven Pipe
Delivered exceptional pipeline growth through precision-targeted campaigns and strategic market positioning. Our thought leadership initiatives and sector-specific solutions gained strong traction among nonprofits seeking transformative AI technologies to advance their missions.
109%
Marketing Influence
Doubled our marketing influence through compelling content and strategic nonprofit sector partnerships. This systematic approach built credibility and awareness around AI's tangible benefits for fundraising, constituent engagement, and service delivery innovation.
37.9%
Marketing Sourced Pipe
Created substantial direct pipeline through strategic demand generation and customized solutions addressing nonprofit-specific challenges. Our clear demonstration of AI's impact on operational efficiency and program effectiveness served as a powerful market differentiator.
Having the Right Strategy in Place
AI Adoption Soars for Nonprofits
The European market has delivered record growth across all key metrics in our most successful year to date. While AI solution demand accelerates, organizations thoughtfully evaluate ethical considerations. Establishing robust infrastructure and ensuring data quality remain critical success factors. Our commitment to transparency and responsible AI practices has established crucial trust with nonprofit decision-makers.
Messaging and Trust Are Vital
These robust results validate our regional strategy, particularly within the nonprofit sector, generating significant pipeline expansion. As AI confidence grows, we're demonstrating specific benefits and practical applications creating measurable impact. By showcasing implementation success stories, we're helping organizations visualize how AI transforms operations and amplifies their mission-driven initiatives effectively.
AI Offers Huge Opportunity
AI creates transformative possibilities for nonprofits, especially in fundraising, marketing, and service delivery areas. With strategic resources, organizations leverage AI to enhance operational efficiency and program sophistication significantly. Advanced analytics enables data-driven decisions and precise constituent engagement strategies. Establishing trust through ethical AI implementation remains essential for meaningful sector transformation.
Connect with Ollie Agent V37
Ask Him Anything from Marketing and AI Advice to My Job Application
Personal Project: Ollie Agent V37
As an AI enthusiast with a deep appreciation for media and art, I embarked on a personal project to develop Ollie Agent V37. This project is centered around creating a self-aware AI character with a compelling backstory deeply rooted in environmental consciousness. The aim is to explore the potential of AI in storytelling and ethical technology.
Character Design
I took on the role of both character designer and developer, crafting a comprehensive personality profile using AI, a detailed backstory, and a unique visual identity for this AI entity. The goal was to create a character that not only resonates with audiences but also embodies the principles of ethical intelligence.
Tools & Technology
To bring Ollie Agent V37 to life, I leveraged multiple AI platforms, including DALL-E, Claude, and MidJourney. These tools were instrumental in generating consistent visual and narrative elements, ensuring that the character's appearance and story aligned seamlessly across different media.
AI Ethics Foundation
Incorporating ethical AI principles was a cornerstone of the character development process. I explored themes of responsibility and environmental stewardship, embedding these values into Ollie's core programming and narrative. This focus on AI ethics aims to promote thoughtful discussions about the future of AI and its role in society.
Ollie Agent V37 Character Development
Streaming for Good
Nonprofit Gaming Revolution
As part of the Salesforce Studios program, I collaborated with talented producers and designers to create the innovative "Gaming for Good" podcast. This series explores how nonprofits effectively leverage the streaming world for fundraising, showcasing an emerging opportunity in the digital landscape.
Proven Impact
Our "Gaming for Good" initiative resonated deeply with the nonprofit community, challenging conventional thinking and catalyzing important conversations. We connected with previously untapped content creators in the sector. By season two's conclusion, we had expanded our reach and transformed approaches to digital fundraising.
Strategic Growth
Building on the podcast's momentum, we're developing a comprehensive Gaming for Good program featuring a live webinar with industry leaders and a practical implementation guide. These resources equip nonprofits with essential tools to navigate and succeed in this promising new fundraising channel.
Brand Amplification
8K streams and views
Gaming for Good Live
Over 1K registered
Ultimate Resource Guide
Over 3K downloads
Press Play to Fundraise

03:59

The Gaming for Good Podcast

Gaming for Good: The Nonprofit Guide

36:10

Demystifying the streaming community

International Fundraising Conference 2025
Fostering Impactful Partnerships
As the event lead for IFC2024, I orchestrated two dynamic VIP leadership dinners and facilitated a captivating session on ethical fundraising. A highlight was facilitating a thought-provoking dialogue between Willeke, CEO of Resource Alliance, and Lori Freeman, GM of Salesforce for Nonprofits - sparking invaluable industry connections.
Energizing the Community
Community engagement was the heartbeat of the event, with participants buzzing with excitement over the groundbreaking AI agent demonstrations. The event's success directly translated to business impact, generating over $2M in marketing-driven pipeline through meaningful connections with nonprofit leaders.
Women Leading the Future: AI, Innovation, and Impact
More Highlights from 2024
Discover how innovative nonprofits are using technology to maximize their impact and donor reach. This showcase highlights practical AI applications and digital tools transforming today's fundraising landscape.
Browse our interactive platform below to view compelling examples of successful digital transformation in action:

Salesforce

European Nonprofits Look to AI to Boost Employee Wellbeing and Collaboration, Research Reveals

13% of European nonprofit organisations are already using AI, and 22% are ‘optimistic but cautious’ about the technology, citing concerns around data security and privacy, loss of human expertise and job displacement. This according to the latest annual Nonprofit Pulse report from the European Fundraising Association released today, in partnership with the UK’s Chartered Institute […]

EFA | European Fundraising Association

Digging deeper into nonprofit trends in Europe

Across Europe nonprofits are facing a multitude of challenges as well as opportunity, from the impact of economic turmoil on costs, donations and service demand, to […]

GivingTuesday

GivingTuesday Announces the Launch of New Europe Hub

GivingTuesday is a global movement that reimagines a world built upon shared humanity and radical generosity.

"We've proudly supported regional GivingTuesday leaders in expanding the movement's reach across Europe for over 6 years. We're thrilled to see these efforts culminate in the GivingTuesday European Hub launch and look forward to the continued momentum helping more nonprofits leverage this giving movement in 2024 and beyond."
Oliver Shiel, Senior Manager of Nonprofit Industry Field Marketing at Salesforce
Let's Transform EMEA Marketing Together
I bring strategic marketing expertise that turns regional complexities into competitive advantages, helping Inworld AI expand market reach and deliver measurable growth in EMEA.
My approach is equal parts data-driven and human-first. I love diving into growth metrics, testing creative content formats, and collaborating cross-functionally with product, engineering and sales teams. Drawing on my proven track record in regional campaign orchestration and strategy development, I navigate the diverse EMEA landscape with precision — crafting culturally-resonant content while maintaining global brand consistency.
Let's explore how my experience can transform challenges into opportunities for innovation.